{"id":1065,"date":"2011-12-07T15:00:03","date_gmt":"2011-12-07T20:00:03","guid":{"rendered":"http:\/\/www.poweryourpractice.com\/?p=1065"},"modified":"2011-12-07T15:00:03","modified_gmt":"2011-12-07T20:00:03","slug":"cloud-washing-marketing-jargon","status":"publish","type":"post","link":"https:\/\/carecloud.com\/continuum\/cloud-washing-marketing-jargon\/","title":{"rendered":"Cloud Washing: Looking Past Marketing Jargon"},"content":{"rendered":"<p>Statistics on the increasing popularity of Software-as-a-Service (SaaS) applications and other cloud services point to a positive correlation <strong>between healthcare and cloud computing<\/strong>.<\/p>\n<p>Unfortunately, many marketers are taking advantage of the trend to <strong>rebrand traditional software applications as cloud <\/strong>and mislead <a href=\"https:\/\/www.carecloud.com\/continuum\/should-health-care-move-to-the-cloud\/\" target=\"_blank\" rel=\"noopener\">potential customers<\/a>.<\/p>\n<p><!--more--><\/p>\n<p>Cloud-washing is the industry term for this kind of activity, which is looked down upon for employing IT buzz-phrases like <strong>\u2018cloud technology\u2019<\/strong> and <strong>\u2018on-demand software\u2019<\/strong> to describe dressed-up outsourcing deals.<\/p>\n<p>Deceitful marketing is alarming, particularly in a dynamic field like healthcare technology. Practices should look out for red flags when dealing with alleged cloud vendors \u2013 mostly independent software vendors \u2013 and have a list of questions handy when shopping for cloud applications.<\/p>\n<p><strong>Cloud-Washing Red Flags<br \/>\n<\/strong>Perhaps the most widespread cloud-washing trend is the way <a href=\"http:\/\/searchitchannel.techtarget.com\/definition\/ISV\" target=\"_blank\" rel=\"noopener\">independent software vendors (ISVs)<\/a> <strong>rebrand packaged application bundles<\/strong> they keep on web hosting services as SaaS. Although these are easy traps to fall for, there are a number of key differences that\u2019ll help you identify cloud-washers.<\/p>\n<ul>\n<li>Packaged application deals, albeit hosted and installed by the independent software vendor, require a large upfront investment as opposed to a \u2018pay-as-you-go\u2019 arrangement. The software vendor may offer a leasing agreement on occasion, but it is nowhere near as flexible as an authentic cloud application.<\/li>\n<\/ul>\n<ul>\n<li>Cloud applications enhance solutions on a constant basis when independent software vendors will not, seeing as the expenses of updating each customer\u2019s customized software options would prove too costly.<\/li>\n<\/ul>\n<ul>\n<li>The independent software vendor offers separate instances of its application to customers, and therefore can\u2019t build the kinds of customer communities cloud applications provide.<\/li>\n<\/ul>\n<p><strong>Questions to Ask Vendors Before Choosing Cloud Software<br \/>\n<\/strong>Forrester Research defines cloud computing as \u201ca standardized IT capability (services, software, or infrastructure) delivered via Internet technologies in a pay-per-use, self-service way.\u201d While concise, many cloud computing newcomers are pressed to differentiate between clouds and the Internet in general.<\/p>\n<p>Below is a set of questions to keep in your arsenal when shopping for cloud applications:<\/p>\n<ul>\n<li><em>Are you a software vendor or a service provider? <\/em>Cloud vendors provide services, period. Even off-premise ISVs only host unique instances of their software packages, which are customized per installation and cannot be easily updated.<\/li>\n<\/ul>\n<ul>\n<li><em>Do you offer services for a monthly fee or a large upfront investment? <\/em><a href=\"https:\/\/www.carecloud.com\/continuum\/5-advantages-of-a-cloud-based-ehr-for-small-practices\/\" target=\"_blank\" rel=\"noopener\">Cloud apps are ideal for small and mid-size businesses<\/a>, namely because providers offer services for a low monthly fee as opposed to a pricey upfront lump sum.<\/li>\n<\/ul>\n<ul>\n<li><em>Do I have to purchase and install\/manage the software?<\/em> Simply put, if you have to purchase and manage software, you\u2019re not on a cloud.<\/li>\n<\/ul>\n<ul>\n<li><em>What do I need to provide?<\/em> With cloud technology, the practice should only provide power, computers, and an Internet connection.<\/li>\n<\/ul>\n<ul>\n<li><em>Do you function across multiple formats?<\/em> If a cloud vendor doesn\u2019t safely function across multiple browsers and operating systems, then they\u2019re <strong>pushing rebranded marketing collateral<\/strong> to cloud-wash an outdated service.<\/li>\n<\/ul>\n<p><strong>What do you look for when identifying cloud washers? Have you spotted deceitful cloud marketing?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Statistics on the increasing popularity of Software-as-a-Service (SaaS) applications and other cloud services point to a positive correlation between healthcare and cloud computing. Unfortunately, many marketers are taking advantage of the trend to rebrand traditional software applications as cloud and mislead potential customers.<\/p>\n","protected":false},"author":1,"featured_media":32785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cloud Washing: Looking Past Marketing Jargon - Continuum<\/title>\n<meta name=\"description\" content=\"Cloud washing trend is the way independent software vendors (ISVs) rebrand packaged application bundles. 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