By Tobi Elkin<\/i><\/p>\n
Dr. Jonathan Fialkow, a Miami-based cardiologist, is not only a man of science, he also has a minor in art history, something to which he attributes his design aesthetic to. He\u2019s also an artist in his own right\u2014a photographer\u2014who does his own processing and printing. Fialkow uses art to add pops of color to the walls of his monochromatic office to warm-up space for patients and employees. He selects art for his practice that \u201cstarts a conversation,\u201d he says.<\/p>\n
Fialkow\u2019s Heartwell LLP is a practice comprised of 26 physicians, 10 nurse practitioners, and physician assistants\u2014there are about 140 total employees across six offices. Fialkow has collected Warhol prints, a signed poster of Walt Frazier (the former New York Knicks great was a client), original prints by artist LeRoy Neiman from the 1960s and 1970s, and his own photographs from travels to Milan and Copenhagen. \u201cI like to shoot things in their natural state, architectural design, and structures,\u201d Fialkow said. While his wife is an interior designer who did the office design and furniture, he\u2019s the art curator of the hallways and common areas.<\/p>\n
\n“People can see it as they look through the door. It reminds me not to be too self-important; it makes me feel more human,\u201d<\/h2>\n<\/blockquote>\n
The artworks have an impact on Fialkow\u2019s staff as they frequently bring patients from one section of the office to another to see various works of art.<\/p>\n
<\/p>\n
\u201cI think it gives them a sense of pride that their boss takes an interest in their work environment, and it makes them feel more respected by us [the physicians] and pride in \u2018this is where we work.\u2019 Patients are sick and nervous, and our job is to reassure them. We want everyone to be comfortable,\u201d Fialkow said. In his own personal office, Fialkow keeps a large photograph of Groucho Marx. \u201cPeople can see it as they look through the door. It reminds me not to be too self-important; it makes me feel more human,\u201d he said.<\/p>\n
A limited-edition Warhol print of Marilyn Monroe hangs in the nursing area. A homage to The Simpsons consists of a poster featuring the doctor and was given to him by one of his employees.<\/p>\n
Dr. Edward S. Goldberg, who specializes in internal medicine and gastroenterology, is also a serious photographer. The goal he wanted to achieve for his New York City-based concierge practice was to give the office a residential feel. \u201cI didn\u2019t want it to feel cold or officey.\u201d The statement he wants to make: \u201cCalm. We\u2019ve got you covered.\u201d<\/p>\n
Many of the artworks in the practice are photographs taken by him of iconic New York City locales\u2014bridges in Central Park, an aerial view of the city from atop the Empire State Building, and crimson tulips along Park Avenue. Goldberg\u2019s practice has a mix of paintings, a couple given to him by patients, lithographs, sculpture, and photography. He curated the look on his own.<\/p>\n
<\/p>\n
\n“The art does inspire conversation especially the El Anatsui in the exam room because it\u2019s abstract enough that it becomes a starting point for conversation.\u201d<\/h2>\n<\/blockquote>\n
He bought a lithograph by the artist El Anatsui through a foundation, and it was the first print that the artist had ever made. Dr. Goldberg has bought art from galleries as well. He owns works by the artist Paul Chojnowski who creates detailed images such as a night scene of cars on a city street by burning paper. He showed a visitor a 600-year-old sculpture from the Tang Dynasty in his personal office.<\/p>\n
\u201cI tend to move things around from time to time, and I bring artworks in from home,\u201d Goldberg says. \u201cThe art does inspire conversation especially the El Anatsui in the exam room because it\u2019s abstract enough that it becomes a starting point for conversation.\u201d<\/p>\n
Dr. Bernard Bach, Jr., an orthopaedic surgeon at Chicago-based Midwest Orthopaedics at Rush (MOR), helms one of the country\u2019s most well-respected sports medicine practices. A knee and shoulder orthopaedic surgeon, Dr. Bach is also team physician for the Chicago White Sox and the Chicago Bulls since 2004 and 2005, respectively. MOR is a group of private practices with 50 orthopaedic surgeons where art figures prominently, especially framed sports jerseys.<\/p>\n
In 2009, when the group hunted for a new facility, Dr. Bach volunteered to be on the art committee, and with a coordinator, they vetted art vendors. They estimated they needed 225 pieces of art for the main facility alone. They reviewed their needs with the Wilmette, Ill.\u2013based H. Marion Art Consulting and reviewed catalogues to get a sense of what they were interested in. The office is set up into several color-coordinated \u201cpods.\u201d Each pod has three framed photos, and the central image is nature-based; all others are Chicago-related.<\/p>\n
One of Dr. Bach\u2019s most unique pieces is a 4 x 6-ft. glass image of a shoulder x-ray. \u201cWe\u2019re saving lives, we\u2019re saving limbs,\u201d Dr. Bach likes to say, so dynamic sports-related images are most important in the practice. There\u2019s a LeRoy Neiman lithograph that was bequeathed by a patient and a lithograph of a tennis player.<\/p>\n
Not surprisingly, the practice has been gifted with sports jerseys from grateful high school, college, and pro athletes and their coaches. \u201cI trained 85 fellows, sports medicine fellows, and what happens is they send us a jersey, signed by the coach or the physician we trained,\u201d Dr. Bach explains. Plaques acknowledge each donated jersey\u2014the practice has a total of 30 signed jerseys.<\/p>\n
\u201cPersonally, I love to do woodworking and glass-blowing. Some of my art is on the walls of the practice. And, in the pediatric area,\u00a0there\u2019s an area where walls were painted by an artist. One wall is an image of the White Sox baseball stadium, and the other wall shows spectators yelling and screaming,\u201d Dr. Bach says.<\/p>\n
For Dr. Jon Mendelsohn, a facial plastic surgeon with Cincinnati-based Advanced Cosmetic Surgery & Laser Center, art is just as much a source of passion as his practice.<\/p>\n
His eclectic art collection consists of a mix of pieces he\u2019s bought at charity auctions, photographs he\u2019s taken during travels to Africa (Maasai Villages, Arusha, Tanzania, Serengeti, and Rwanda), and commissions. \u201cWe\u2019ve tried to focus on images of beauty, nature, human figures, butterflies, and landscapes. That being said, we also have pieces that are part of community efforts where children and other organizations were involved. Often these pieces were obtained from auctions to raise money for charities,\u201d Dr. Mendelsohn explains.<\/p>\n
\u201cI like to think about the atmosphere created within the practice. I think nature and natural photographs, shapes, and forms are important to depict. I want to show beauty and transformation, things that are natural and harmonious,\u201d he says. One piece of sculpture of a woman embracing a mirror is thought-provoking, but he notes some of his staff are disturbed by it. \u201cMaybe it elicits something in them that they personally don\u2019t like about themselves, or maybe they just don\u2019t like it. It depicts the opposite of proper human figure proportion and yet conveys that this too is normal.\u201d<\/p>\n
<\/p>\n
Over the years, he\u2019s worked with both collectors and interior designers. Currently, most of what he purchases are pieces from his travels, his own photographs inspired by those travels, and pieces from organizations raising money for charity.<\/p>\n
\n\u201cSome days it may not feel like much, but when I see this piece, it helps keep me grounded. To me, this is a daily reminder to remember to do the best I can to help others.\u201d<\/h2>\n<\/blockquote>\n
One of Dr. Mendelsohn\u2019s favorite pieces is the framed Ramban\u2019s Physician\u2019s Prayer. \u201cThe main point is what it represents to be a physician and the obligation to very simply \u2018do the right thing.\u2019 I feel fortunate for what I have been able to do and for the ability to help others and make a difference. Some days it may not feel like much, but when I see this piece, it helps keep me grounded. To me, this is a daily reminder to remember to do the best I can to help others.\u201d<\/p>\n
Dr. Mendelsohn\u2019s love of butterflies and the metaphor they represent\u2014transformation and metamorphosis\u2014led him to form the Butterfly Project Foundation in partnership with Happen, Inc., which supports arts education for kids in need. He has commissioned pieces for the practice through the Foundation by local artists.<\/p>\n
A brightly colored painting of houses was painted by an artist that Dr. Mendelsohn\u2019s foundation supported in conjunction with Project Connect, an organization that helps provide school supplies to homeless children. \u201cThe children painted this with the guidance of the local artist. We bought it at an auction we sponsored not only to further support the cause but also because I just really liked it,\u201d he says. A pair of bright and cheery yellow paintings was created by an artist who works in France as a commission.<\/p>\n
The raison d\u2019\u00eatre for a medical practice is to provide patients with an experience that inspires living stronger and healthier. Art is a great source of inspiration, and the experience created by art in a medical practice can have a profound effect in physicians, staff, and patients. Great art stops patients in their tracks and starts unique conversations with the medical team. What we see or hear in a painting is the recognition of what we all have inside ourselves, and art opens doors to new ways of encouraging patients to reach out about their care.<\/p>\n
<\/p>\n
\nTobi Elkin is a veteran content creator and consultant who enjoys crafting compelling narratives for diverse audiences. Based in New York City, her writing has appeared in newspapers, magazines, and on websites including Advertising Age, AOL, the Associated Press, CMO.com, Narratively, Robb Report, The Huffington Post, and many others. She has consulted on thought leadership, marketing, and content strategy for technology firms, consumer brands, and non-profit organizations.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"
By Tobi Elkin Dr. Jonathan Fialkow, a Miami-based cardiologist, is not only a man of science, he also has a minor in art history, something to which he attributes his design aesthetic to. He\u2019s also an artist in his own right\u2014a photographer\u2014who does his own processing and printing. Fialkow uses art to add pops of […]<\/p>\n","protected":false},"author":1,"featured_media":43661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,69],"tags":[],"class_list":["post-18716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership","category-show"],"yoast_head":"\n
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