{"id":18787,"date":"2017-04-27T08:00:52","date_gmt":"2017-04-27T12:00:52","guid":{"rendered":"http:\/\/www.carecloud.com\/continuum\/?p=18787"},"modified":"2025-07-01T12:09:01","modified_gmt":"2025-07-01T12:09:01","slug":"how-to-get-yelp-reviews-and-make-the-most-of-them","status":"publish","type":"post","link":"https:\/\/carecloud.com\/continuum\/how-to-get-yelp-reviews-and-make-the-most-of-them\/","title":{"rendered":"How to get Yelp Reviews (And Make the Most of Them)"},"content":{"rendered":"

By Leyl Black<\/a><\/i><\/p>\n

When Yelp co-founder Jeremy Stoppelman caught the flu in 2004 and wanted to find a doctor, he went looking online for recommendations. If you remember the early days of the internet, you won\u2019t be surprised to hear that his search came up short.<\/p>\n

Fast forward a decade or so, and it\u2019s hard to imagine choosing a doctor without first consulting Yelp. In fact, a recent study<\/a> by a community health reviews firm<\/a> showed that 84 percent of patients now use online reviews to evaluate physicians.<\/p>\n

But soliciting and taking advantage of reviews can be tricky, especially for healthcare organizations. Here are three smart ways to do it.<\/p>\n

1. Don\u2019t be afraid to ask<\/h4>\n

While Yelp discourages businesses from asking for reviews<\/a> to promote more authentic, unbiased content, there\u2019s nothing in its terms of service<\/a> that actually forbids you from doing so. In fact, MarketingLand recently asked Yelp about this directly<\/a>, and the company confirmed that it\u2019s OK to ask for reviews, as long as there\u2019s no incentive involved.<\/p>\n

In other words, go ahead and ask.<\/p>\n

The best time to do this is right after the appointment, in the office: According to Marketing Land, in-person requests generate seven to eight times more reviews than asking via email.<\/p>\n

If asking feels awkward or inappropriate (especially after a sensitive office visit), consider at least keeping your Yelp listing top-of-mind by putting a \u201cFind Us On Yelp\u201d sign in your office (using these brand assets<\/a>) and adding a link to your Yelp listing in your email signature.<\/p>\n

2. Amplify positive reviews (with permission)<\/h4>\n

Get more mileage out of your reviews by sharing them on your website, in your marketing collateral, and via social media. Yelp encourages this practice<\/a> with guidelines such as:<\/p>\n