{"id":493,"date":"2011-07-06T16:27:07","date_gmt":"2011-07-06T20:27:07","guid":{"rendered":"http:\/\/www.poweryourpractice.com\/?p=493"},"modified":"2011-07-06T16:27:07","modified_gmt":"2011-07-06T20:27:07","slug":"5-essential-elements-for-medical-practice-websites","status":"publish","type":"post","link":"https:\/\/carecloud.com\/continuum\/5-essential-elements-for-medical-practice-websites\/","title":{"rendered":"5 Essential Elements for Medical Practice Websites"},"content":{"rendered":"<p>People are increasingly going online to find things they are searching for. Whether it\u2019s a ninja sword or a primary care physician, <strong>people are starting their search on the Internet<\/strong>. The question you have to ask is: Are they finding you?<\/p>\n<p>If your practice doesn\u2019t have a quality website, you\u2019re missing out on a huge opportunity to <a href=\"https:\/\/www.carecloud.com\/continuum\/physicians-and-facebook-7-reason-to-get-social\/\" target=\"_blank\" rel=\"noopener\">attract new patients<\/a>.<\/p>\n<p><!--more--><\/p>\n<p>According to the Pew Research Center, <a href=\"http:\/\/www.chcf.org\/publications\/2011\/02\/health-topics-internet-users-information\" target=\"_blank\" rel=\"noopener\">80% of Internet users look for health information online<\/a>, including 44% who search for physicians or health professionals.<\/p>\n<p>\u201cIf you build the right foundation and provide the answers that people are searching for,\u201d explains Mike Cuesta, Director of Marketing for CareCloud, \u201cpotential patients will find your site and fill up your appointment book.\u201d<\/p>\n<p>Whether you have a website you\u2019re looking to fine tune, or planning to build one for the first time, here are Mr. Cuesta\u2019s <strong>five essential elements for your medical practice website<\/strong>.<\/p>\n<p><strong>1. Patient Forms<\/strong> \u2013 Make it easy for patients to <a href=\"https:\/\/www.carecloud.com\/continuum\/measuring-cost-of-patient-no-shows\/\" target=\"_blank\" rel=\"noopener\">schedule appointments<\/a>, register and access important forms before they arrive at your office. Placing the registration form under a \u201cWelcome&#8221; or \u201cNew Patient\u201d tab will make it easy to find. <strong>Always make things easy to find.<\/strong><\/p>\n<p><strong>2. News and Updates<\/strong> \u2013 Refreshing your site with recent blogs, news and other alerts or updates will help build an online presence and allow patients to feel comfortable that their doctor is engaged with the community and up to date on current issues. It will also help your practice rank higher in search engines, making it easier to find.<\/p>\n<p><strong>3. Contact Information<\/strong> \u2013 Prominently display contact information on every page, preferably in the top right corner and include the address in the footer of each page. Also, Google your practice to make sure it is showing up in local searches.<\/p>\n<p><strong>4. Patient Resources<\/strong> \u2013 With 80% of Internet users searching the web for medical information, make sure they have access to accurate data on your site. Provide patients with valuable content on popular health topics and link to trusted resources to give your patients the most up-to-date facts available. This will help you build trust with your patients while keeping them informed.<\/p>\n<p><strong>5. Services and Insurance<\/strong> \u2013 Don\u2019t make visitors to your site search for what services you provide or insurances you accept. Make this info easy to find and note whether there are special arrangements available, whether you take cash and suggest calling in to get more information on services and insurers not listed.<\/p>\n<p>Your website can be a great tool to inform and educate your patients \u2013 use it to build a relationship that goes beyond just a couple visits per year. Build a better website and watch your business grow.<\/p>\n<p><strong>How do you use your website to boost business? Let us know.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People are increasingly going online to find things they are searching for. Whether it\u2019s a ninja sword or a primary care physician, people are starting their search on the Internet. The question you have to ask is: Are they finding you? If your practice doesn\u2019t have a quality website, you\u2019re missing out on a huge [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Essential Elements for Medical Practice Websites - Continuum<\/title>\n<meta name=\"description\" content=\"Your patients are online. Are you? Here are five tips to building a medical practice website, and how to make your practice more discoverable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carecloud.com\/continuum\/5-essential-elements-for-medical-practice-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Essential Elements for Medical Practice Websites - Continuum\" \/>\n<meta property=\"og:description\" content=\"Your patients are online. Are you? Here are five tips to building a medical practice website, and how to make your practice more discoverable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carecloud.com\/continuum\/5-essential-elements-for-medical-practice-websites\/\" \/>\n<meta property=\"og:site_name\" content=\"Continuum\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-06T20:27:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carecloud.com\/continuum\/wp-content\/uploads\/2015\/10\/dummy-7-paigl6zusafxfmk55j3mhrce0nfw5zrnw9chmopqcs.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"cc_continuum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cc_continuum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/5-essential-elements-for-medical-practice-websites\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/5-essential-elements-for-medical-practice-websites\\\/\"},\"author\":{\"name\":\"cc_continuum\",\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/#\\\/schema\\\/person\\\/6af17e75a684cc5cd23741e014351348\"},\"headline\":\"5 Essential Elements for Medical Practice Websites\",\"datePublished\":\"2011-07-06T20:27:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/5-essential-elements-for-medical-practice-websites\\\/\"},\"wordCount\":460,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/5-essential-elements-for-medical-practice-websites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/dummy-7-paigl6zusafxfmk55j3mhrce0nfw5zrnw9chmopqcs.png\",\"articleSection\":[\"Growth\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/carecloud.com\\\/continuum\\\/5-essential-elements-for-medical-practice-websites\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/5-essential-elements-for-medical-practice-websites\\\/\",\"url\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/5-essential-elements-for-medical-practice-websites\\\/\",\"name\":\"5 Essential Elements for Medical Practice Websites - Continuum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/5-essential-elements-for-medical-practice-websites\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/5-essential-elements-for-medical-practice-websites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/dummy-7-paigl6zusafxfmk55j3mhrce0nfw5zrnw9chmopqcs.png\",\"datePublished\":\"2011-07-06T20:27:07+00:00\",\"description\":\"Your patients are online. 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