{"id":5553,"date":"2012-09-26T17:59:07","date_gmt":"2012-09-26T21:59:07","guid":{"rendered":"http:\/\/blog.carecloud.com\/?p=5553"},"modified":"2025-06-30T17:29:31","modified_gmt":"2025-06-30T17:29:31","slug":"advertising-for-small-medical-practice","status":"publish","type":"post","link":"https:\/\/carecloud.com\/continuum\/advertising-for-small-medical-practice\/","title":{"rendered":"Simple Online Advertising for the Small Medical Practice"},"content":{"rendered":"

If you\u2019re running a small medical practice<\/strong>, chances are you\u2019ve at least considered advertising your practice.\u00a0 However, advertising can be very time-consuming, costly, and, in many cases, you have little idea whether the ads were at all successful.<\/p>\n

John Wanamaker exemplified perfectly, the frustrations of traditional advertising when he said, \u201cI know that half of my advertising dollars are wasted\u2026 I just don\u2019t know which half.\u201d \u00a0Lucky for us, this is not necessarily the case anymore.<\/p>\n

<\/p>\n

Pay-Per-Click (PPC)<\/strong> advertising, a close relative of Search Engine Optimization (SEO), as discussed in my last post, is an extremely powerful advertising strategy for small medical practices.\u00a0 Unlike traditional advertising, PPC is an extremely cost-effective, flexible, and controllable strategy.<\/p>\n

Benefits of PPC<\/strong><\/p>\n

Cost efficiency<\/strong> \u2013 You only pay if a visitor clicks on your ad.<\/p>\n

Maximum Control of Your Ads<\/strong> — PPC allows you to target specific geographic locations and demographics, ensuring that your ads aren\u2019t being shown to irrelevant demographics.<\/p>\n

Less Intrusive than Traditional Advertising<\/strong> — Unlike radio or TV ads, PPC ads are only shown to people actively searching the web for topics relevant to your ads, \u00a0giving visitors information they want<\/em> to see.<\/p>\n

Instant Results <\/strong>— You have the ability to track how many people have clicked on your ads, converted (i.e. filled out a form, scheduled an appointment, purchased a product), and which key phrases are working, as soon as your ad goes live.<\/p>\n

Highly Flexible<\/strong> — PPC advertising gives you the ability to test ad variations, analyze results and make changes on the fly to optimize your ads for conversions. You get a great understanding of what your potential customers are searching for, and what motivates them to click your ads.<\/p>\n

Research and Grow<\/strong> — Information gathered from your PPC campaign is a cost-effective way to understand what your potential patients are looking for.\u00a0 Use it to expand your advertising into traditional avenues with greater confidence that you have the right message for your audience.<\/p>\n

How to Create a PPC Campaign<\/strong><\/p>\n

Once you have your website set up with the Google Analytics and AdWords code, you\u2019ll be ready to create your first PPC campaign. Here\u2019s how:<\/p>\n