{"id":694,"date":"2010-06-22T10:09:49","date_gmt":"2010-06-22T14:09:49","guid":{"rendered":"http:\/\/blog.carecloud.com\/?p=694"},"modified":"2025-06-27T13:55:31","modified_gmt":"2025-06-27T13:55:31","slug":"clever-ad-campaign-for-medical-imaging-devices","status":"publish","type":"post","link":"https:\/\/carecloud.com\/continuum\/clever-ad-campaign-for-medical-imaging-devices\/","title":{"rendered":"Clever Ad Campaign for Medical Imaging Devices"},"content":{"rendered":"<p>While browsing the\u00a0Twittersphere, we came upon this ad campaign by German advertising firm Butter. It\u2019s a pin-up calendar that depicts women posing for x-rays, and it\u2019s both a little bit racy and, in my opinion, very novel. This is exactly what we mean when we say we\u2019re trying to breathe some new life into an otherwise bare industry. We love it when companies take a refreshing approach to marketing in our industry, and we hope more people will join us in trying to bring healthcare as a whole into the 21st century.<\/p>\n<p>A lucky few were able to get one of these\u00a0<a href=\"http:\/\/cgi.ebay.com\/ws\/eBayISAPI.dll?ViewItem&amp;item=320549607631\">on eBay<\/a>, but unfortunately, they were sold out before I could grab one to hang in\u00a0my cube. Oh well.<\/p>\n<p>Via\u00a0advertolog<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While browsing the\u00a0Twittersphere, we came upon this ad campaign by German advertising firm Butter. It\u2019s a pin-up calendar that depicts women posing for x-rays, and it\u2019s both a little bit racy and, in my opinion, very novel. This is exactly what we mean when we say we\u2019re trying to breathe some new life into an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clever Ad Campaign for Medical Imaging Devices - Continuum<\/title>\n<meta name=\"description\" content=\"Breathe some new life into the medical industry with clever ad campaign for medical imaging devices. 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