{"id":8091,"date":"2013-07-18T18:38:11","date_gmt":"2013-07-18T22:38:11","guid":{"rendered":"http:\/\/www.poweryourpractice.com\/?p=8091"},"modified":"2013-07-18T18:38:11","modified_gmt":"2013-07-18T22:38:11","slug":"3-reasons-add-blogging-physician-practice-marketing-strategy","status":"publish","type":"post","link":"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/","title":{"rendered":"3 Reasons to Add Blogging to Your Practice Marketing Strategy"},"content":{"rendered":"

Blogs used to be almost exclusively written for personal reasons, but those days are long gone. A majority of companies and many small businesses now produce and maintain their own blogs, and it\u2019s not because they want to show off their writing prowess.<\/p>\n

Businesses discovered that blogs are highly useful for marketing purposes<\/strong>. Creating thoughtful online content is a low-risk, high-reward tactic that any business can apply, regardless of size.<\/p>\n

So in our mission to bring you the latest trends in practice marketing, today, we look at three reasons why your practice should add blogging to its marketing arsenal.<\/p>\n

Brand Management<\/strong>
\nWhile a standard website is a significant part of your practice\u2019s image, once created, its content remains largely the same and runs the risk of growing stale. Blogging allows you to continue building your brand by adding fresh, insightful content.<\/p>\n

A blog can be used to cultivate a personality for your practice<\/strong>. For instance, you can create a warm, friendly personality by blogging about your practice\u2019s community involvement<\/a> and writing in a friendly tone. On the other hand, if you wanted to come off as a leader in your field, you\u2019d write helpful, thought-provoking articles on your area of expertise.<\/p>\n

Your blog can also be used to supplement other branding efforts like social media engagement<\/a>. Instead of always posting articles from other sources on Twitter or Facebook, occasionally you can share your own original content with followers, thus growing your reputation as a credible authority.<\/p>\n

SEO<\/strong>
\nSearch engine optimization, commonly referred to as SEO, is the practice of increasing a website\u2019s ranking on search engines like Yahoo or Google. The main goal is for your practice\u2019s website to appear on the first page of search results. This drastically increases the chance of potential patients finding your site.<\/p>\n

This is unbelievably important as 77% of patients use search prior to booking an appointment<\/strong>.<\/p>\n

Maintaining a blog provides you with a way to add new content to your site that focuses on certain keywords. If written in an SEO-friendly way, prospective patients are more likely to discover your blog posts \u2013 and in turn, your practice \u2013 when entering these key search terms in Google.<\/p>\n

For example, if you\u2019re a primary care physician offering health screenings and use the word \u201chealth screening\u201d around 5 times in a 500-word blog post, you may rank higher on Google when prospective patients use that term in a search.<\/p>\n

Simple and Affordable<\/strong>
\nIf you already have a practice website<\/a>, you should be able to add a section dedicated to blogging at no cost. And if you don\u2019t have a website (something we do not recommend) you can always create a blog for free using web services like WordPress<\/a> or Blogger<\/a>.<\/p>\n

Once you have a platform, you only need to write intermittently. There is no need to spend all of your valuable time cranking out multiple articles per day. Two quality posts per month will suffice.<\/p>\n

Just remember to have someone look over your posts before publishing<\/strong>, even if you\u2019re a strong writer. You\u2019ll lose credibility if your blog contains too many grammatical errors.<\/p>\n

Lastly, it\u2019s important to remember not to be afraid of blogging. It\u2019s not the Wall Street Journal, so no one expects Pulitzer Prize-winning content. As long as you stick to an area you feel comfortable with, you should be fine. Don\u2019t miss out on this simple way to improve your practice marketing strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Blogs used to be almost exclusively written for personal reasons, but those days are long gone. A majority of companies and many small businesses now produce and maintain their own blogs, and it\u2019s not because they want to show off their writing prowess. Businesses discovered that blogs are highly useful for marketing purposes. Creating thoughtful […]<\/p>\n","protected":false},"author":1,"featured_media":32784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth"],"yoast_head":"\n3 Reasons to Add Blogging to Practice Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Blogging is a practice marketing tool your practice should be using to gain patients. Power Your Practice explains three reasons why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Reasons to Add Blogging to Practice Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"Blogging is a practice marketing tool your practice should be using to gain patients. Power Your Practice explains three reasons why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Continuum\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-18T22:38:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carecloud.com\/continuum\/wp-content\/uploads\/2015\/10\/dummy-4-paigl6zusafxfmk55j3mhrce0nfw5zrnw9chmopqcs.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"cc_continuum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cc_continuum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/3-reasons-add-blogging-physician-practice-marketing-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/3-reasons-add-blogging-physician-practice-marketing-strategy\\\/\"},\"author\":{\"name\":\"cc_continuum\",\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/#\\\/schema\\\/person\\\/6af17e75a684cc5cd23741e014351348\"},\"headline\":\"3 Reasons to Add Blogging to Your Practice Marketing Strategy\",\"datePublished\":\"2013-07-18T22:38:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/3-reasons-add-blogging-physician-practice-marketing-strategy\\\/\"},\"wordCount\":589,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/3-reasons-add-blogging-physician-practice-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/dummy-4-paigl6zusafxfmk55j3mhrce0nfw5zrnw9chmopqcs.png\",\"articleSection\":[\"Growth\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/carecloud.com\\\/continuum\\\/3-reasons-add-blogging-physician-practice-marketing-strategy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/3-reasons-add-blogging-physician-practice-marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/3-reasons-add-blogging-physician-practice-marketing-strategy\\\/\",\"name\":\"3 Reasons to Add Blogging to Practice Marketing Strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/3-reasons-add-blogging-physician-practice-marketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/3-reasons-add-blogging-physician-practice-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/dummy-4-paigl6zusafxfmk55j3mhrce0nfw5zrnw9chmopqcs.png\",\"datePublished\":\"2013-07-18T22:38:11+00:00\",\"description\":\"Blogging is a practice marketing tool your practice should be using to gain patients. Power Your Practice explains three reasons why.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/3-reasons-add-blogging-physician-practice-marketing-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/carecloud.com\\\/continuum\\\/3-reasons-add-blogging-physician-practice-marketing-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/3-reasons-add-blogging-physician-practice-marketing-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/dummy-4-paigl6zusafxfmk55j3mhrce0nfw5zrnw9chmopqcs.png\",\"contentUrl\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/dummy-4-paigl6zusafxfmk55j3mhrce0nfw5zrnw9chmopqcs.png\",\"width\":400,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/3-reasons-add-blogging-physician-practice-marketing-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Reasons to Add Blogging to Your Practice Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/#website\",\"url\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/\",\"name\":\"Continuum\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/#organization\",\"name\":\"Continuum\",\"url\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cc-logo-header-2021-1-2.png\",\"contentUrl\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cc-logo-header-2021-1-2.png\",\"width\":218,\"height\":57,\"caption\":\"Continuum\"},\"image\":{\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/carecloud.com\\\/continuum\\\/#\\\/schema\\\/person\\\/6af17e75a684cc5cd23741e014351348\",\"name\":\"cc_continuum\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b6d796be6337a9688b6e065532f1be27bf69a98f06ddc7a6dda2c9cbbcf4078?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b6d796be6337a9688b6e065532f1be27bf69a98f06ddc7a6dda2c9cbbcf4078?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b6d796be6337a9688b6e065532f1be27bf69a98f06ddc7a6dda2c9cbbcf4078?s=96&d=mm&r=g\",\"caption\":\"cc_continuum\"},\"sameAs\":[\"https:\\\/\\\/carecloud.com\\\/continuum\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Reasons to Add Blogging to Practice Marketing Strategy","description":"Blogging is a practice marketing tool your practice should be using to gain patients. Power Your Practice explains three reasons why.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"3 Reasons to Add Blogging to Practice Marketing Strategy","og_description":"Blogging is a practice marketing tool your practice should be using to gain patients. Power Your Practice explains three reasons why.","og_url":"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/","og_site_name":"Continuum","article_published_time":"2013-07-18T22:38:11+00:00","og_image":[{"width":400,"height":350,"url":"https:\/\/carecloud.com\/continuum\/wp-content\/uploads\/2015\/10\/dummy-4-paigl6zusafxfmk55j3mhrce0nfw5zrnw9chmopqcs.png","type":"image\/png"}],"author":"cc_continuum","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cc_continuum","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/"},"author":{"name":"cc_continuum","@id":"https:\/\/carecloud.com\/continuum\/#\/schema\/person\/6af17e75a684cc5cd23741e014351348"},"headline":"3 Reasons to Add Blogging to Your Practice Marketing Strategy","datePublished":"2013-07-18T22:38:11+00:00","mainEntityOfPage":{"@id":"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/"},"wordCount":589,"commentCount":0,"publisher":{"@id":"https:\/\/carecloud.com\/continuum\/#organization"},"image":{"@id":"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/carecloud.com\/continuum\/wp-content\/uploads\/2015\/10\/dummy-4-paigl6zusafxfmk55j3mhrce0nfw5zrnw9chmopqcs.png","articleSection":["Growth"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/","url":"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/","name":"3 Reasons to Add Blogging to Practice Marketing Strategy","isPartOf":{"@id":"https:\/\/carecloud.com\/continuum\/#website"},"primaryImageOfPage":{"@id":"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/carecloud.com\/continuum\/wp-content\/uploads\/2015\/10\/dummy-4-paigl6zusafxfmk55j3mhrce0nfw5zrnw9chmopqcs.png","datePublished":"2013-07-18T22:38:11+00:00","description":"Blogging is a practice marketing tool your practice should be using to gain patients. Power Your Practice explains three reasons why.","breadcrumb":{"@id":"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/#primaryimage","url":"https:\/\/carecloud.com\/continuum\/wp-content\/uploads\/2015\/10\/dummy-4-paigl6zusafxfmk55j3mhrce0nfw5zrnw9chmopqcs.png","contentUrl":"https:\/\/carecloud.com\/continuum\/wp-content\/uploads\/2015\/10\/dummy-4-paigl6zusafxfmk55j3mhrce0nfw5zrnw9chmopqcs.png","width":400,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/carecloud.com\/continuum\/3-reasons-add-blogging-physician-practice-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/carecloud.com\/continuum\/"},{"@type":"ListItem","position":2,"name":"3 Reasons to Add Blogging to Your Practice Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/carecloud.com\/continuum\/#website","url":"https:\/\/carecloud.com\/continuum\/","name":"Continuum","description":"","publisher":{"@id":"https:\/\/carecloud.com\/continuum\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/carecloud.com\/continuum\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/carecloud.com\/continuum\/#organization","name":"Continuum","url":"https:\/\/carecloud.com\/continuum\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/carecloud.com\/continuum\/#\/schema\/logo\/image\/","url":"https:\/\/carecloud.com\/continuum\/wp-content\/uploads\/2025\/03\/cc-logo-header-2021-1-2.png","contentUrl":"https:\/\/carecloud.com\/continuum\/wp-content\/uploads\/2025\/03\/cc-logo-header-2021-1-2.png","width":218,"height":57,"caption":"Continuum"},"image":{"@id":"https:\/\/carecloud.com\/continuum\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/carecloud.com\/continuum\/#\/schema\/person\/6af17e75a684cc5cd23741e014351348","name":"cc_continuum","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8b6d796be6337a9688b6e065532f1be27bf69a98f06ddc7a6dda2c9cbbcf4078?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8b6d796be6337a9688b6e065532f1be27bf69a98f06ddc7a6dda2c9cbbcf4078?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8b6d796be6337a9688b6e065532f1be27bf69a98f06ddc7a6dda2c9cbbcf4078?s=96&d=mm&r=g","caption":"cc_continuum"},"sameAs":["https:\/\/carecloud.com\/continuum"]}]}},"_links":{"self":[{"href":"https:\/\/carecloud.com\/continuum\/wp-json\/wp\/v2\/posts\/8091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carecloud.com\/continuum\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carecloud.com\/continuum\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carecloud.com\/continuum\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carecloud.com\/continuum\/wp-json\/wp\/v2\/comments?post=8091"}],"version-history":[{"count":0,"href":"https:\/\/carecloud.com\/continuum\/wp-json\/wp\/v2\/posts\/8091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carecloud.com\/continuum\/wp-json\/wp\/v2\/media\/32784"}],"wp:attachment":[{"href":"https:\/\/carecloud.com\/continuum\/wp-json\/wp\/v2\/media?parent=8091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carecloud.com\/continuum\/wp-json\/wp\/v2\/categories?post=8091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carecloud.com\/continuum\/wp-json\/wp\/v2\/tags?post=8091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}