{"id":8476,"date":"2013-08-12T19:00:21","date_gmt":"2013-08-12T23:00:21","guid":{"rendered":"http:\/\/www.poweryourpractice.com\/?p=8476"},"modified":"2013-08-12T19:00:21","modified_gmt":"2013-08-12T23:00:21","slug":"3-keys-to-a-profitable-physician-email-campaign","status":"publish","type":"post","link":"https:\/\/carecloud.com\/continuum\/3-keys-to-a-profitable-physician-email-campaign\/","title":{"rendered":"3 Keys to a Profitable Physician Email Campaign"},"content":{"rendered":"<p style=\"text-align: left;\">\u00a0By the time you\u2019re done reading this article, more than 122 million emails will have been received worldwide &#8212; almost 23 times as many Google and Facebook searches combined.<\/p>\n<p>And because it takes relationships to build a successful medical practice, what better way to strengthen the doctor\/patient rapport than through the most widely used form of online communication?<\/p>\n<p><!--more--><span style=\"font-size: 13px; line-height: 19px;\">A physician email marketing campaign is a great way to engage current patients as well as attract new ones to your practice, but succeeding online isn\u2019t as simple as it may seem. Certain strategies have been proven to work over others, and you don\u2019t want to waste your time on a marketing endeavor that won\u2019t produce results.<\/span><\/p>\n<p>In this week\u2019s installment of our <a href=\"https:\/\/www.carecloud.com\/continuum\/practice-marketing\/\">Practice Marketing<\/a> Series, we discuss the three most important facets of an effective email marketing campaign.<\/p>\n<h3><strong>Strong Email Lists<\/strong><\/h3>\n<p>In order to successfully connect with your audience, you have to <strong>build a strong email list with quality targets<\/strong>. In an online environment where anyone can post anything they want at any time, email is a great way to make sure your patients are directly receiving the information you want.<\/p>\n<p>Begin by getting an email address from every patient and referring provider in your network. Let them know you\u2019ll be sending useful and pertinent health information. Reassure contacts you won\u2019t spam their inboxes. An easy way to grow your list is by adding a noticeable \u201csubscribe\u201d button on your website and social media pages.<\/p>\n<p>Once you have a strong list of recipients, you can use a low-cost (or even free) email service provider like\u00a0Mailchimp for delivery. After sending your email, these services provide you with <a href=\"https:\/\/www.carecloud.com\/continuum\/medical-practice-resources\/actionable-analytics-reporting-easy-useful\/\" target=\"_blank\" rel=\"noopener\">a report<\/a> of how many people opened, read and forwarded your message.<\/p>\n<h3><strong>Clear Subject Lines<\/strong><\/h3>\n<p>According to a Convince and Convert study, 33% of email recipients open emails solely based on the subject line.<span style=\"font-size: 13px; line-height: 19px;\">\u00a0<\/span><\/p>\n<p><strong>The best subject lines are short, conversational and targeted<\/strong>. They tell the reader exactly what\u2019s in the email. There\u2019s no need for surprises.\u00a0Like a good newspaper headline, an email subject line should let the reader know what\u2019s inside.<span style=\"font-size: 13px; line-height: 19px;\">\u00a0<\/span><\/p>\n<p>For instance, \u201cCan Reusing Water Bottles Cause Cancer?\u201d will get more opens than \u201cCleveland Oncologist Newsletter.\u201d<span style=\"font-size: 13px; line-height: 19px;\">\u00a0<\/span><\/p>\n<p>And last but not least, don\u2019t be deceiving with your subject lines. This can turn off your readers and cause them to unsubscribe.<span style=\"font-size: 13px; line-height: 19px;\">\u00a0<\/span><\/p>\n<h3><strong>Informative Newsletters<\/strong><\/h3>\n<p>An <a href=\"https:\/\/www.carecloud.com\/continuum\/practice-marketing\/practice-succeed-email-newsletter\/\" target=\"_blank\" rel=\"noopener\">informative, consistent and visually appealing newsletter<\/a> is one of the best ways a physician can market their practice online. There are just a few things to keep in mind when producing a profitable newsletter.<span style=\"font-size: 13px; line-height: 19px;\">\u00a0<\/span><\/p>\n<p>Aim to educate. Sending regularly scheduled updates on practice happenings, reactions to news headlines and timely reminders for things like flu shots can be a great way to\u00a0<strong>get patients involved and serve as a reminder for rescheduling an appointment.<\/strong><span style=\"font-size: 13px; line-height: 19px;\">\u00a0<\/span><\/p>\n<p>Instead of talking about yourself, educate your readers about health issues important to them. Your objective is to teach, not sell. <a href=\"https:\/\/www.carecloud.com\/continuum\/practice-marketing\/practice-marketing-webinar-carecloud-qa\/\" target=\"_blank\" rel=\"noopener\">A properly executed newsletter<\/a> will convince readers that you\u2019re the expert they want to go for treatment, as well as keep it interesting for even casual readers.<\/p>\n<p>A final word of advice: <strong>keep mobile size dimensions in mind when designing an email<\/strong>. Approximately 40% of mobile users in the U.S. read email through their mobile devices.\u00a0 In fact, mobile email open rates jumped 34% in the last six months of 2011 while desktop email opens dropped by 9.5%.<\/p>\n<p>All in all, if you spend the time strategizing and producing an impactful email campaign, you want to make sure everyone in your audience can view your message the way you meant it to look. This is the kind of care that leads to success.<\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>\u00a0By the time you\u2019re done reading this article, more than 122 million emails will have been received worldwide &#8212; almost 23 times as many Google and Facebook searches combined. And because it takes relationships to build a successful medical practice, what better way to strengthen the doctor\/patient rapport than through the most widely used form [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Keys to a Profitable Physician Email Campaign - Continuum<\/title>\n<meta name=\"description\" content=\"A physician email marketing campaign is a great way to engage patients and attract new ones to your practice but succeeding online isn\u2019t as simple as it may seem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carecloud.com\/continuum\/3-keys-to-a-profitable-physician-email-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Keys to a Profitable Physician Email Campaign - 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