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In a 2010 study, 90 percent of physicians reported that doctors order more tests and procedures than patients actually need. The reason? To protect themselves against lawsuits. This trend is known as “defensive medicine” – a practice intended to protect
Motivating any kind of patient is not easy. Helping chronic care patients become autonomous requires you to convince them to take charge and adopt healthy behaviors on their own in the long run. How can you possibly manage that
The healthcare franchising trend continues to proliferate and may be making you curious. Is buying a healthcare franchise a good investment decision? It certainly can be. Franchises in the urgent care and home health spaces are earning traction – and
Marketer-entrepreneur Seth Godin enjoys discussing the reduced power of marketers’ post-TV-industrial complex, meaning it’s tough to command the attention of whomever, whenever. Doctors are sometimes similarly hindered because although patients are forced to see them at some point, the doctor
Healthcare providers who wish to take advantage of the burgeoning capabilities of mobile devices such as smartphones, tablets and laptops must be aware of the security risks that open up through use the latest technology. As you assess your mobile
Over the course of their careers, doctors are sure to encounter more than a few uncomfortable questions from patients or staff – and some matters aren’t all that easy to evade. Despite the frequent occurrence of touchy subjects in medical
It seems healthcare lives in a rather baroque age. Despite a seemingly positive development like the Affordable Care Act and advances in health IT, reporters and research firms release statistic after dismal statistic, and clinician attitudes become increasingly more negative
From organic food to solar energy to eco-friendly cleaning supplies, the shift toward environmentally sound policies and practices is expanding across business sectors throughout the world – and healthcare is no exception. As local hospitals and group MSOs in your
Plenty of doctors love their smartphones and appreciate their capabilities in patient care immensely. Smartphones enhance healthcare communication and, since a wealth of health monitoring and condition tracking apps are available on the market, can actually help patients maintain their
In a healthcare industry where patients can use social networking, in-home monitors and even mobile apps to (often drastically) improve their health, they simply don’t do so. How do we get patients to engage in their health using the vast
