While browsing the Twittersphere, we came upon this ad campaign by German advertising firm Butter. It’s a pin-up calendar that depicts women posing for x-rays, and it’s both a little bit racy and, in my opinion, very novel. This is exactly what we mean when we say we’re trying to breathe some new life into an otherwise bare industry. We love it when companies take a refreshing approach to marketing in our industry, and we hope more people will join us in trying to bring healthcare as a whole into the 21st century.
A lucky few were able to get one of these on eBay, but unfortunately, they were sold out before I could grab one to hang in my cube. Oh well.
Via advertolog
Do you know what you need when setting up a new medical practice?
