Category: Growth

Marketing is, in many ways, defined by how well you leverage emotional triggers like fear, guilt, pride and instant gratification to craft messages about a service or product in question. So, just because patients experience the abovementioned emotions whenever they

Today, we at Power Your Practice hope you’ll join us in recognizing all past and present members of the U.S. military for their service. Thanks veterans! As you embark on the adventures of your holiday weekend, take a look through

Seven in the morning. Instinctively, you bang on your alarm clock, fumbling for the snooze button. You may turn on a lamp or turn off your ceiling fan, pop a breakfast Hot Pocket in the microwave and maybe switch on

In a survey conducted by the Medical Group Management Association (MGMA), 47.3 percent of respondents rated themselves ‘unsatisfied’ to ‘very unsatisfied’ with their current EMR system. Why are they so displeased? Because EMRs, unlike EHRs, are not designed for collaboration

You wouldn’t know it from the overwhelming amount of positive press it receives, but amplified use of technology in healthcare could be one of the driving factors behind the high cost of healthcare in the United States. However, it’s not

Before YouTube and virality were part of one’s everyday lexicon, a video of an enraged employee smashing his computer to bits from his cubicle made the online rounds. You can view the video here. I’m sure we can all relate

It’s been a cloudy, rainy week for us at Power Your Practice – a rarity here at our Miami headquarters. To counteract the gloominess outside, we spent the last few days shining a light on a wealth of ways for

Rene Magritte’s The Treachery of Images is a painting of a pipe that highlights its own nature, or the fact that it’s a representation of a pipe and not an actual pipe. This kind of meta-reflection inspired some backlash, to

While only one letter differentiates EHR and EMR, that little variation makes a big difference. Oftentimes the two terms are used interchangeably, but they are not the same thing. To elucidate the differences in the two system types, explain why

The word ‘mumps’ has two meanings in the healthcare industry. Most popularly, mumps is a virus characterized by a painful swelling of the salivary glands, and is rather contagious. Its other usage is an acronym for Massachusetts General Hospital Utility

3 Marketing Tips For Your Medical Practice